How I'm Using AI In My Business

It's late September 2025 as I write this post. AI has gone from being some weird thing that a handful of people are using to generate images to a tool that's been using in more ways than I can count.

Over the last year I've seen an increasing amount of educational content created, across many industries, using AI, including the Human Design space. As someone who has worked with HD for more than a decade now, it's easy for me to spot mistakes and incongruencies.

But for newbies? Almost impossible. At first, I refused to use it. I want you, the willing student to have the most accurate, carefully created content that I can make because you getting into alignment with your design is deeply important to me.

We need the whole world to wake up to the power and beauty of who they were born to be.

And... as time progressed I realised that people who were creating content that was nowhere near as powerful or potent as what I was sharing were managing to outpace my creative power substantially by using AI.

After spending a few more months with my head in the sand pretending to be an ostrich emu, I set up a profile on ChatGPT and started experimenting. Months later, I'm now actively learning how to use AI from people who have been building things with this technology for years.

I know so much more than I did at the beginning of the year and still feel like I know almost nothing about AI. (This is a great reminder for me about how almost everyone feels when they first start out with Human Design as it too is a deep, deep rabbit hole that appears to have no end. But back to the point of this post...)

While I have discovered a great many things the various AI tools can do for and with us, the thing that irks me the most is when content creators are using AI and pretending it is them. Whether it's getting AI to write emails or sales pages or video scripts or entire products or programs, it's becoming increasingly difficult to work out what has been created by a human being vs. a large language model (such as ChatGPT).

Since the world of AI is still so terribly new for us human beings who have been around, in some way, shape or form for a verrrrry long time I'm still trying to get my head (and heart) around how I want to use it that feels ethically aligned but also sensible from a business perspective.

The current conclusion I have come to is that Chatty* (my nickname for ChatGPT, the LLM I use the most) is much better at creating titles and thumbnail text ideas than I am, but the decision as to what resonates stays with me. The same goes with headings and subheadings for Medium articles, as well as other long form content I might create.

Chatty is also much faster at doing research than me, but it's only any good if I prompt it well and ask it to site sources. It's semi-reasonable at helping me figure out tech issues, but only if I remind it to look on the net for the most up to date instructions for the back end of the websites I'm using.

Its grammar is far better than mine, though it is a little more addicted to emdashes than I'd like :P

But the main reason I wrote this article was to point out how I am letting AI help me with my writing, and that is in the repurposing of my own content.

I realised that I had excellent lessons I had taught already in video format (mostly on YouTube) but they weren't in written form at all. I'd made the same 'mistake' when creating my video courses - there was no way for those who love to learn by reading to access these helpful series of lessons.

So with the help of Chatty, I went to set that straight. Because, with my Personality Sun in Gate 45, I want all my people to have access to resources, including those with learning styles that are different to mine.

I knew it would take me many months to take my own videos and turn them into comphrensible articles, let alone full blown ebook-pdf-things, so I tasked Chatty with it.

So far it's done a reasonable job of each one. Do I need to read each one with a knowledgable human set of eyes and make adjustments? Heck yes. Are there still some occasional wacky things that don't make sense in the real world but somehow made sense to the AI that I need to remove or completely re-do? Yes.

But has doing it this way saved me days and days of my life? Hands down, yes. In fact, the time saved, even with my additions, subtractions and improvements, is so vast that, without Chatty's help, there would be no video > written content available for you - I just could not justify the time it would take me to do using my own brain.

So, I'm working with AI to bring you more resources, in more formats, to help you live true to your design. Unlike a great many people I see online who are heavily focused on working with AI to make as much money as possible, this is not my driving force.

If it helps me create more revenue that I can then feed back into creating even more high quality resources to support you, great. But I have no interest in creating quantity over quality - you deserve better.

The final thing I'll say here, in this rambly, non-AI supported post is that one of my highest values is truth. I aim to be as explicit as possible when AI has helped me create content. As in, I will say it at the end of posts as well as the beginning of ebook-pdfs.

Since I love writing, I'm never going to let AI just take over this part altogether. I am the human. I get the final say on what stays in (because I know it will help you) and what gets booted out (because it will just confuse or distract you).

But the good news is, that what Chatty has been helping me create is pretty darn good. One of the Projectors who has been a long time appreciator of my work, listening to endless videos on my YouTube channel, told me that she felt like the Projector Beginners Guide 'sounded even more like you' than the first book she read of mine - that I had written myself from scratch.

Humbling for me? Yes.

Good news for you? Yes.

With love,


Caroline.

> Find solo written HD articles here.

> Read solo and co-written-with-AI articles here.

> Buy co-written with AI beginner pdf guides here.

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Caroline Southwell supports conscious individuals to create lives and businesses they love using Human Design and Trauma-Informed Tapping. Learn more about her here.